Social media has significantly altered the marketing world by allowing businesses and customers to directly interact with each other. Brands that stand the test of time will use these platforms to forge new connections and build long-term loyalty.

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This personalized one-on-one workshop introduces you to the current social media landscape and explores how it can be used to achieve the best results for your business. You will learn how to define your target audience and craft a social media strategy focused on your business goals. You will also learn how to plan content in advance and how to effectively communicate on social media platforms that are best suited to your company's strategic goals.

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Key Topics Include:

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1. Developing a social media strategy

2. Defining your audience

3. Choosing the right channels

4. Publishing best practices

5. Building and maintaining a community

6. Selling on social media

7. Measuring activity